Watch Kristina Halvorson's Preview: A Content Strategy Roadmap
How to make a website: discover, define, design, develop, deploy. It's a familiar framework for most of our project processes. In this seminar, Kristina Halvorson walks us through a typical website project to demonstrate why, how, where, and when content strategy happens—and how you can do it in your organization, too.
Watch to see what kind of content is useful and usable, and how content already influences your user and business goals.